Only Simchas is a Jewish tabloid news site, that broadcasts user-submitted photos of newly-engaged couples.
One of the first websites to be built for the Orthodox Jewish consumer, the site has organically shifted much of its focus to the ultra-popular Instagram account.
When it was time for a redesign, I went with a theme that would match the feel of the social media experience the users were used to – square images, big blocks of text, and auto-loading posts that organically flow from one story to the next while increasing user engagement.
