Branding

Branding

Over the years, I’ve had the chance to work on several logo and brand identity projects. There’s nothing like a crips, creative logo to make a strong first impression. Below are several concepts for a variety of projects I have been involved in over the...
Video Rental Prototype – Profitability from Day 1

Video Rental Prototype – Profitability from Day 1

During the height of the Covid hysteria, where children were home from school and camps were being cancelled, a colleague approached me with a creative idea. Why not start launching virtual events where we bring entertainers like magicians or puppet shows into...
Nashim Magazine

Nashim Magazine

Nashim Magazine is a boutique women’s magazine which features unique perspectives and user-submitted content on contemporary Jewish women’s topics. I converted the website into a fully functional editorial platform, allowing for better SEO, a simpler...
Chaya Braun Photography

Chaya Braun Photography

Chaya Braun is an extremely talented baby photographer based out of Baltimore, MD. She has one of the highest ranking websites in the state for baby photography, and it’s not hard to see why. She’s done photoshoots with hundreds of babies, including local...
57% Increase in Profits – Mid Hudson News

57% Increase in Profits – Mid Hudson News

Mid Hudson News has been serving daily news to to hundreds of thousands of monthly readers in upstate New York for over 20 years.  A screenshot of an article on the old site. However, the site was sorely in need of an upgrade – the editors would manually...
UX Case Study – Ad Server Dashboard

UX Case Study – Ad Server Dashboard

Ad Server Dashboard Redesign A UX Case Study Background The Jewish Content Network had built a proprietary ad server for their publishing niche, address the pressing issues they had with their own sales experiences. Representing multiple publishers and a myriad of...
Katz|Cohen Accounting

Katz|Cohen Accounting

Katz|Kohen is a boutique accounting firm based out of Pikesville, MD. They specialize in real estate businesses, and operate out of a converted firehouse with a distinct brick facing that they adopted as a key part of their brand.  I redesigned their site with an...
Commercial Brokerage – Avenue Real Estate

Commercial Brokerage – Avenue Real Estate

Avenue Real Estate is a commercial brokerage focused on the greater Baltimore Metro area and Washington, D.C. Their site caters to buyers, sellers, and potential tenants; as part of the project we also integrated with their commercial MLS system to automatically list...
Reba Holdings

Reba Holdings

Reba holdings is a boutique real estate investment company based out of Baltimore. Specializing in commercial properties, they have a knack for identifying just the right partnerships to help elevate a street or an entire neighborhood. The website showcases their...
CauseMatch

CauseMatch

This is personally one of my favorite website stories.  A close friend of mine, Joseph Borenstein, had identified a niche offering in the crowdfunding space – matched donations. Drawing from his experience using good old fashioned fundraising for a variety...