As a writer and content marketer, my goal is to deliver a reading experience that is as creative, entertaining, and informative as possible. My default tone is witty and informal – I believe that Cracked.com is one of God’s greatest gifts to mankind – but I...
An animated short film I wrote and produced together with Nadav Nachmani, a graduate of Bezalel Academy of Art and Design. Official Selection of Toronto Animation Arts Festival International (2013). Winner, Student International Jewish Film Competition: Best...
Promotional video for Jerusalem U’s “cinema” course. To accentuate the fact that the course involved studying Hollywood films, the promo was made with a movie trailer voice – and a very small budget. Promotional video for Jerusalem U’s...
Blog...
An ad that parodies Spinning’s stationary exercise bicycles. A mock ad for Ralph Lauren’s fictional line of clothing – “Nothing” – made of invisible material. A reference to “emperor’s new clothes” fable. Mock-up...
Parody GoPro ad created with my brother Mike...
Content marketing strategy coaching for BOMAH, a social media consultancy Itzik is an extremely charismatic storyteller and connector. After working for years in advocacy and marketing, he set out to found his own company, BOMAH, the Brand of Milk and Honey. From...
The copy on the left was conceived as part of a campaign for Nefesh B’Nefesh’s Guided Aliyah program. The program facilitates North Americans who are currently residing in Israel to become Israeli citizens.We chose to target the millennial demographic...
