Parody Ads

Parody Ads

An ad that parodies Spinning’s stationary exercise bicycles. A mock ad for Ralph Lauren’s fictional line of clothing – “Nothing” – made of invisible material. A reference to “emperor’s new clothes” fable.¬† Mock-up...

Social Media Marketing

Content marketing strategy coaching for BOMAH, a social media consultancy Itzik is an extremely charismatic storyteller and connector. After working for years in advocacy and marketing, he set out to found his own company, BOMAH, the Brand of Milk and Honey. From the...
Creatives for Nefesh B’Nefesh

Creatives for Nefesh B’Nefesh

The copy on the left was conceived as part of a campaign for Nefesh B’Nefesh’s Guided Aliyah program. The program facilitates North Americans who are currently residing in Israel to become Israeli citizens.We chose to target the millennial demographic...
The Sexiest Shampoo Commercial in the World

The Sexiest Shampoo Commercial in the World

While being filmed as a the principal subject (hero?) of a documentary on Jewish hypnotherapy, I found myself up to my knees in a waterfall while wearing a leather jacket. Don’t ask. The director was Russian. I carpe’d the diem and turned the footage into...